Built for independent insurance agents

Automate the Repetitive Work. Focus on Closing.

Insurance agents spend hours every week on tasks that don't require a license — answering initial inquiries, entering lead data, deciding who to call first. MagicLead automates all of it so you can spend that time on what actually earns commission.

7-day free trial · No credit card required · Setup in 10 minutes

Time Savings

Hours back in your week — starting day one

These are the tasks MagicLead handles automatically, and the time most agents save as a result.

Initial prospect conversations
AI handles first contact on website & Messenger
5–10 hrs/week
Lead data entry and organization
Leads arrive pre-populated from AI conversations
2–4 hrs/week
Daily follow-up planning
Auto-prioritized queue — no manual sorting
1–2 hrs/week
Policy creation after acceptance
One click creates the policy and closes the quote
1–2 hrs/week
Total estimated weekly time savings
9–18 hrs/week

What Gets Automated

Manual vs. automated — task by task

First Prospect Conversation

Manual

You answer the phone or respond to an email, spend 10–20 minutes gathering basic info, then enter it manually into your system.

Automated

MagicLead handles the first conversation on your website and Messenger 24/7 — collecting name, phone, coverage type, and current situation automatically.

Lead Data Entry

Manual

Copy prospect details from an email or call notes into your CRM one field at a time. Easy to miss information or make typos.

Automated

Every lead captured by the AI arrives in your dashboard pre-populated — name, phone, email, coverage type, and conversation transcript already filled in.

Daily Follow-Up Planning

Manual

Review your pipeline every morning to decide who needs a call today. Easy to forget stale leads or skip prospects who slipped through.

Automated

Your daily queue updates automatically — surfacing overdue leads, expiring quotes, and new arrivals so you start each day knowing exactly who to contact first.

Policy Creation After Quote Acceptance

Manual

When a prospect accepts a quote, you create the policy record, update the lead status, and manually decline the other quotes you sent.

Automated

Mark a quote as accepted and MagicLead creates the policy record, moves the lead to closed, and declines all other pending quotes — in one click.

New Lead Notifications

Manual

Check your email or Facebook regularly to catch new inquiries before they go cold. Easy to miss a message during a busy day.

Automated

Instant email notification (and SMS on Pro+) the moment a lead is captured — including the prospect name, coverage type, and a conversation summary.

Pipeline Reporting

Manual

Manually count leads by stage or build a spreadsheet to understand where your pipeline stands and forecast close rates.

Automated

Your analytics dashboard shows lead count, pipeline value by stage, conversion rate, and average days to close — updated in real time, no effort required.

Automated Workflow

Your full lead-to-policy flow, on autopilot

The steps in teal happen automatically. You only step in where your license and expertise matter.

Visitor lands on your website or messages on Facebook— automatic
AI greets them instantly and starts a qualification conversation— automatic
Contact info and coverage needs are captured automatically— automatic
Lead appears in your dashboard — pre-populated, tagged, and ready— automatic
Daily queue tells you who to contact first— automatic
You log a quote — expiry date calculated, follow-up tracked— you
Prospect accepts → policy created, others declined, lead closed— automatic

Who It's For

Automation that scales with your agency

Solo Agent

You're wearing every hat — sales, service, and admin. MagicLead is your always-on intake team that captures leads while you're on calls, nights, and weekends.

  • Lead capture while you sleep
  • No more missed after-hours inquiries
  • Daily queue replaces manual planning
Small Agency (2–5 agents)

Your team needs to move fast without dropping balls. Automated lead intake and a shared pipeline mean everyone sees the same information and nothing slips.

  • Shared lead pipeline across agents
  • Consistent first response every time
  • Policy creation without data re-entry
Growing Agency

You're scaling but don't want to hire intake staff. MagicLead handles the volume increase automatically — the cost stays flat as leads grow.

  • HubSpot & Zapier integrations (Agency)
  • Unlimited conversations on Agency plan
  • Analytics to forecast close rates

FAQ

Common questions about insurance agency automation

Does MagicLead integrate with my existing AMS?+
The Agency plan includes integrations with Epic, AMS360, and EZLynx for AMS sync, plus HubSpot and Zapier for connecting to hundreds of other tools. Starter and Pro plans work as a standalone CRM — most independent agents find they don't need an AMS integration at those stages.
How long does setup take?+
Most agents are fully automated in under 30 minutes. Installation is one line of code on your website. Onboarding walks you through training the AI on your agency, connecting Facebook Messenger (optional), and setting up notifications. After that, everything runs on its own.
Can I still intervene manually when needed?+
Absolutely. You can jump into any AI conversation from the dashboard, manually move leads through the pipeline, override automated notifications, and update anything the AI captured incorrectly. Automation handles the defaults — you stay in control.
Is MagicLead automation compliant with insurance regulations?+
MagicLead handles lead intake and CRM functions — it doesn't provide coverage advice, quote specific premiums, or bind policies. These actions always require a licensed agent. The AI is configured to collect information and hand off to you for any step that requires licensure, keeping your agency compliant.

Stop doing manually what a machine can do for you

Every hour spent on data entry and inbox management is an hour not spent on a sales call. MagicLead gives those hours back.

Start Free Trial →

7-day free trial · No credit card required · Setup in under 30 minutes